CASE STUDy 1

Victory
Grips

  • Continually lead strategic initiatives to both create and source UGC content

  • Average 6.56 ROAS on all created campaigns. “Pain Point/Solution” video had a massive 24.8+ ROAS.

  • Top 5 organic videos averaged 333K+ views

  • Strategic focus on relatable educational content, product showcasing, and community celebration

  • Edited videos using raw footage from other creators

    • Reach: 133k

    • Likes: 3.5K

    • Comments: 49

    • Save: 69

    • Shares: 164

    • Purchases: 417

    • CPP: $9.83

    • ROAS: 6.47

  • Top Performer for 11 months until the product was phased out.

    • Reach: 16K

    • Likes: 434

    • Comments: 116

    • Shares: 125

    • Purchases: 87

    • CPP: $9.22

    • ROAS: 6.91

    • Reach: 57.1k

    • Website Visits: 4132

    • CPV (Cost per Visit): $0.06

    • Estimate ROAS: 24.8+

Product Intro

You’re missing out.

Pain Point/Solution

How-To

UGC EXAMPLES

Testimonial
HairstrongBand

Testimonial
Ozlo Sleep

First Impression
Wild South

Product Re-stocked
Wild South

Product Intro
Clicks
(Top performer for 6+ months)

Listicle Video
Clicks
(Top performer for 6+ months)

Holiday Promo
Ozlo Sleep

Trending Audio
Bubs Naturals

CASE STUDy 2

Red Moose

  • Lead strategic initiatives to both create UGC and manage other creators

  • Strategic focus on organic growth through product showcase using trending audios

  • Average $.03 CPV across all boosted campaigns

  • Edited videos using raw footage from other creators

  • Page engagement grew of 458+% in 3 months

    • Reach: 18K

    • Profile Visits: 8.7k

    • CPV: $0.02

    • Reach: 215.3K

    • Profile Visits: 6.9K

    • CPV: $0.03

Before/After

The Secret

    • Reach: 165.3K

    • Profile Visits: 6k

    • CPV: $0.05

    • Reach: 133.2K

    • Profile Visits: 2.78K

    • CPV: $0.04

Problem/Solution

ASMR

PRODUCT PHOTOGRAPHY